I'm enjoying being a panellist at the Independent Hotel Show this week debating Customer Reviews - love or loathe them? Here are my general thoughts on the subject...... TELL THE TRUTH Many poor online reviews stem from disappointment – a product not living up to expectations.  So avoid (old-fashioned) over embellishment in your marketing messages.  The days of broadcast marketing are over.  If you over claim,

Great little slideshare from Marketing Professionals - marketingprofs.com. Think (and Market) Like a Rock Star [Visual Sketch Notes] from MarketingProfs

Just found this one. Good stuff!