Here’s another in my series of mini blogs, inspired by some of my favourite business books/authors.


SOCIAL MEDIA is creating a fundamental shift in the way people think …..


Cognitive Suplus


  • More and more people are using their free time to become involved in active participation rather than passive consumption.


  • TV viewing is in decline for the first time ever.


  • 100 users are harder to generate than 12 (because you probably know them all)


  • …and harder than 1000 (because they are self maintaining – quiet carriages are self-policing).


  • Intimacy doesn’t scale (that’s the Myth of the Audience).


  • Clarity is violence; try anything, try everything.


Inspired by Cognitive Surplus, Clay Shirky

On Amazon: