Here’s another in my series of mini blogs, inspired by some of my favourite business books/authors.

 

SOCIAL MEDIA is creating a fundamental shift in the way people think …..

 

Cognitive Suplus

 

  • More and more people are using their free time to become involved in active participation rather than passive consumption.

 

  • TV viewing is in decline for the first time ever.

 

  • 100 users are harder to generate than 12 (because you probably know them all)

 

  • …and harder than 1000 (because they are self maintaining – quiet carriages are self-policing).

 

  • Intimacy doesn’t scale (that’s the Myth of the Audience).

 

  • Clarity is violence; try anything, try everything.

 

Inspired by Cognitive Surplus, Clay Shirky

On Amazon:http://tinyurl.com/c5ykbp4