Just read a really good article in Marketing Week (11th February) by Richard Madden – 'Stop putting the social media cart before the content horse'. He gives a fantastic example of the principals behind great social marketing campaigns, using a case study from over 100 years ago! He takes the story from a book by Herbert Lottman called The Michelin Men: Driving an Empire. He
Had a great day on Friday photographing wildlife at The London Wetlands Centre (my Christmas present). The day was run by professional photographer Iain Green (check out his amazing tiger photography at www.naturebygreen.com), and I would thoroughly recommend it. Here are my best shots!
It seems that as soon as the bad weather comes, so do the ridiculous hats. Yes, it’s cold out there, but that’s no excuse for some of the ridiculous head gear currently on show. Like many others, I bought a novelty KGB hat when I went to Moscow, but I have no intention of actually wearing it (except maybe to a fancy dress party).